Borough Market

The Goal

Borough Market, a historic gem of commerce and community, wanted a digital glow-up. The aim? Modernize their online presence to spotlight traders, showcase diverse produce, and strengthen community ties with a fresh, vibrant edge.

What We Did

RED teamed up with Borough Market’s crew to craft a bold content strategy. We fused stunning visuals and smart storytelling to capture the market’s unique spirit and bring it to life online.

How We Made It Happen

• Photography: Snapped 200+ traders in action—portraits bursting with personality, vivid produce shots, and corporate headshots of the team and Trustees, all set against the market’s iconic backdrop.

• Videography: Created dynamic videos for product launches and projects, amplifying their story with motion.

• Monthly Shoots: Kept the digital pulse alive with regular content drops for socials and their site.

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Borough Market: The Knowledge – Video Campaign

We partnered with Borough Market to create a dynamic video campaign celebrating the launch of their landmark cookbook Borough Market: The Knowledge. Rooted in the passion and expertise of the Market’s traders, the book brings together over 80 recipes by award-winning food writer Angela Clutton, alongside stories, tips, and insights from the people who make Borough Market extraordinary.

Our team at Really Exciting Digital developed the creative concept, managed the full shoot, and delivered the final edit for this high-profile project. The promotional film captured the Market’s vibrancy, warmth, and authenticity, shining a light on the traders’ unique knowledge and Angela’s culinary storytelling.

For Borough Market, this project was a significant milestone—and for us, it was a chance to showcase our expertise in concept development, content production, and storytelling through film. The result was an engaging piece of content that elevated the launch, amplified awareness, and positioned the Market at the heart of London’s food culture.

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The Results

A richer, more engaging digital footprint that bridges Borough Market’s timeless charm with modern flair. Trader profiles and top-notch produce now shine, driving deeper community connection and buzz.

Why It Matters

This is Borough Market thriving in the digital age proof that tradition and innovation can coexist beautifully. Ready to make your brand stand out the same way?

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